"This is a splendid book that dispels myths about ''identity'' and presents a cultural-materialist case for the study of such keywords and their preoccupations under the hegemony of neoliberal capitalism."
- Professor Jim McGuigan, Loughborough University
''Identity’, particularly as it is elaborated in the associated categories of ‘personal’ and ‘social’ identity, is a relatively novel concept in western thought, politics and culture. The explosion of interest in the notion of identity across popular, political and academic domains of practice since the 1960s does not represent the simple popularisation of an older term, as is widely assumed, but rather, the invention of an idea.
Identity and Capitalism explores the emergence and evolution of the idea of identity in the cultural, political and social contexts of contemporary capitalist societies. Against the common supposi
