Provides step-by-step advice for traveling through a qualitative project from beginning to end Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact is designed to lead readers chronologically through every aspect of a qualitative research project. Covering both foundational theory and real-world practice, this reader-friendly guide reviews seven primary genres of qualitative research, including case study, ethnography, phenomenology, narrative inquiry, and creative, performative, and arts-based approaches. Author Sarah J. Tracy shares personal and backstage stories as she explains how to code data, craft meaningful claims, develop theoretical explanations, and present research to impact key stakeholders. The third edition of Qualitative Research Methods integrates the latest developments in textual, media, visual, and digital analysis, including new coverage of social media data-scraping techniques, AI and ChatGPT, fieldwork and interviewing, digit