Very Short Introductions: Brilliant, Sharp, InspiringSocial science is the study of human behaviour. It offers the tools to understand and explain people''s choices and actions, and how they live together in communities. With insights from social science, organisations and individuals may be persuaded to change their behaviour, making a difference in addressing societal challenges, from climate change to fighting pandemics and alleviating poverty. Social science can offer us the answers to key questions, such as why do some people gamble, eat unhealthy foods, or hold racist beliefs? How do families allocate household tasks, raise children effectively, or manage grief? How do companies weigh profit against environment sustainability, decide to invest in innovation, or adopt policies to address unequal pay between women and men? Why do countries sign international treaties, commit human rights atrocities, or transition from authoritarianism to democracy? Taking an interdisciplinary appro
