A 2022 Silver Gavel Award finalist and Behavioral Scientist’s Notable Book of 2021
For readers of Predictably Irrational and Nudge—how applying behavioral science to the law can fundamentally change and explain misbehavior
Why do most Americans wear seatbelts but continue to speed even though speeding fines are higher? Why could park rangers reduce theft by removing “no stealing” signs? Why was a man who stole three golf clubs sentenced to 25 years in prison?
Some laws radically change behavior whereas others are consistently ignored and routinely broken. And yet we keep relying on harsh punishment against crime despite its continued failure.
Professors Benjamin van Rooij and Adam Fine draw on decades of research to uncover the behavioral code: the root causes and hidden forces that drive human behavior and our responses to society’s laws. In doing so, they present the first accessible analysis of beh
