Celebrity âOutsiderâ Politicians in the Digital Realm: Donald Trumpâs Online Charismatic Authority considers Trumpâs impact on elite level behaviour by analysing how his extremist online political discourses shape communications outputs. Celebrity âoutsiderâ politicians like Donald Trump command credibility by establishing themselves through a conjunction of deinstitutionalisation, personalisation and parasocial familiarity. To provide a systematic analysis of this phenomenon, the book asks how Trumpâs celebrity has been utilised to transfer his âbusiness assetsâ from the âfieldâ of entertainment to the âfieldâ of politics through his populism. It analyses, assesses and explains the significance of Trumpâs celebrity personality in shaping the impression management throughout the 2024 Republican Presidential nomination and General Elections processes. Throughout his campaigns it has not been about who Trump is, but it is about what he represented in terms of American supremacism, brash salesmanship and personal narcissism. Celebrity âOutsiderâ Politicians in the Digital Realm will appeal to students, scholars and political practitioners interested in political communication, popular culture and politics.
