Nudge, Nudge, Think, Think - Experimenting with Ways to Change Citizen Behaviour,

This book builds on the 'nudge' idea proposed by Richard Thaler and Cass Sunstein, proposing an alternative 'think' strategy that calls on citizens to decide their own priorities as part of a process of civic and democratic renewal. It sets out the different approaches in theory and presents a series of experiments that show them in action. -- .