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Norli Bokhandel

The Routledge Companion to International Hospitality Management

2020, Innbundet, Engelsk

2 849,-

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The hospitality sector is facing increasing competition and complexity over recent decades in its development towards a global industry. The strategic response to this is still that hospitality companies try to grow outside their traditional territories and domestic markets, while the expansion patterns and M&A activities of international hotel and restaurant chains reflect this phenomenon. Yet, interestingly, the strategies, concepts, and methods of internationalization as well as the managerial and organizational challenges and impacts of globalizing the hospitality business are under-researched in this industry.

While the mainstream research on international management offers an abundance of information and knowledge on topics, players, trends, concepts, frameworks, or methodologies, its ability to produce viable insights for the hospitality industry is limited, as the mainstream research is taking place outside of the service sector. Specific research directions and re

Produktegenskaper

  • Vareeier

    SD Books
  • Format

    Innbundet
  • Språk

    Engelsk
  • Utgivelsesår

    2020
  • Antall sider

    432
  • Serienavn

    Routledge Companions in Business, Management and M
  • Varenummer

    9781138386372

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