This handbook is one of the first comprehensive research and teaching tools for the developing area of globalmedia ethics. The advent of new media that is global in reach and impact has createdthe need for a journalism ethics that is global in principles and aims. Formany scholars, teachers and journalists, the existing journalism ethics, e.g.existing codes of ethics, is too parochial and national. It fails to provideadequate normative guidance for a media that is digital, global and practicedby professional and citizen. A global media ethics is being constructed to define what responsiblepublic journalism means for a new global media era. Currently, scholars writetexts and codes for global media, teach global media ethics, analyse how globalissues should be covered, and gather together at conferences, round tables andmeetings. However, the field lacks an authoritative handbook that presentsthe views of leading thinkers on the most important issues for global mediaethics. This handbook is a milestone in the field, and a majorcontribution to media ethics.
