Technology is Not the Problem

We already know how much of our data is collected and used to profile and target us. ?The real question is why, knowing all this, do we keep going back for more? ''Great book'' - Matt Ridley, author of How Innovation Works''Essential reading'' - Pete Etchells, author of Unlocked''An urgent must-read'' - Tiffany Jenkins, author and broadcaster, presenter of BBC Radio 4-s A History of Secrecy''Enticing and highly addictive'' - Stephen Senn, statistician and author of Dicing with Death''A pleasure to read'' - Stian Westlake, Executive Chair, Economic and Social Research CouncilTechnology has delivered a world that we expect to revolve around us, our needs and preferences, and our unique personalities. We willingly hand over intimate information about ourselves in return for a world that-s easier to navigate.We live in the Personalised Century, where we view ourselves in terms of what rather than who we are - the objects of others- recognition, rather than the subjects and authors of our o