''FORGET HYGGE. IT''S ALL ABOUT IKIGAI (THAT''S JAPANESE FOR A HAPPY LIFE)'' The Times
''WHEN IT COMES TO TRANSATLANTIC ASPIRATIONAL LIVING, IT''S NOW ALL ABOUT IKIGAI'' ELLE
''THE NEW LIFESTYLE MANTRA'' Sunday Times
Find out how to live a long and happy life thanks to the ikigai miracle,a Japanese philosophy that helps you find fulfilment, joy and mindfulness in everything you do.
It is extraordinary that Japanese men''s longevity ranks 4th in the world, while Japanese women''s ranks 2nd. But perhaps this comes as no surprise when you know that the Japanese understanding of ikigai is embedded in their daily life and in absolutely everything that they do. In their professional careers, in their relationships with family members, in the hobbies they cultivate so meticulously.
Ken Mogi identifies five key pillars to ikigai:
Pillar 1: Starting small
