A Linguistic Image of Womanhood in South Korea examines the verbal and non-verbal techniques used by contemporary South Korean women to navigate their society.
South Korea is extremely hierarchical, and this is expressed through a complex array of different politeness levels in words, gestures, and behaviours. These hierarchies were formed over 500 years ago with the introduction of Neo-Confucianism from China, but patriarchal and paternalistic values still linger in contemporary Korean society. In this book, the authors have coined the term -language cosmetics- to describe how women in South Korea modify their language and behaviour to conform to social expectations. The book examines womanhood and femininity as seen in popular Korean films, K-dramas, and K-pop. The authors note that feminine language and behaviour are not limited to women (as seen by the practice of aegyo or -acting cute- within Korean boy bands), and they describe the tensions between gender
