"Incisive and funny, this is a page turner from start to finish. Algospeak is a must read for anyone seeking to understand how we communicate today." - Taylor Lorenz, author of Extremely Online
"Algospeak takes our understanding of online communication to a new level.- - David Crystal, author of How Language Works
From the rise of leetspeak and words such as -unalive- to the trend of adding --core- to different influencer aesthetics, the internet has ushered in an unprecedented linguistic upheaval. We-re entering an entirely new era of etymology, heralded by the invisible forces driving social media algorithms. And with over 7 billion internet users uploading over 2.5 quintillion bytes of media every day, the sheer volume of potential new words is astounding.
In Algospeak, online etymologist Adam Aleksic shines a light on the roots of words that we don-t realise have come from unexpected places - from incel cu