Copywriting Is... - 30-or-so Thoughts on Thinking like a Copywriter

Copywriting is easy. Copywriting is hard. It-s frustrating, rewarding, draining, thrilling and, in almost every way, a lot of fun.

It-s also the job Andrew Boulton has been doing, writing about, and teaching others to do, for more than 10 years.

Now, he-s gathered up all the experiences, observations, lessons, fleeting successes and crushing failures he-s accumulated in that time to help copywriters, new and old, come to terms with the baffling life of an alphabet wrangler.