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The study proceeds from the observation that culture and journalism are in a state of flux and that the classical "Arts" or "Review" sections are coming under increasing pressure to be more innovative and indeed to justify their own raison d'être. Drawing on a wealth of material, the author employs qualitative and quantitative empirical methods to determine whether and how the print media are making a strategic response to this challenge. The results are a) extensive data on the thematic, functional and formal structure of 'reporting on the Arts', and b) strategy profiles for different types and examples of print media.