Public Relations Writing Worktext - A Practical Guide for the Profession

With a concise approach that engages students and practitioners, this thoroughly updated fourth edition provides the fundamental knowledge and basic skill preparation required for the professional practice of public relations writing.

Building on the strengths of previous editions, this edition focuses more closely on PR writing as a strategic function and on planning and content strategy design. With practical advice from PR professionals, it covers everything from day-to-day business communications and media tools to writing for social media and crisis situations.

This fourth edition incorporates a number of changes and updates, including:

• New chapters on Social Media and Writing for Key Publics and new content on the use of generative AI and its impact on PR writing
• Expanded chapters on Writing for Digital Communications and on Publications, Presentations and Speeches
• New guest columns from PR professionals on topics including writing and pi