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Research Methods in Business Studies

Pervez (University of Birmingham) Ghauri, Kjell (Norwegian School of Economics and Business Administration Bergen-Sandviken) Gronhaug, Roger (University of Sussex) Strange
2020, Pocket, Engelsk
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This accessible guide provides clear and practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis and problem solving. Advanced undergraduate and postgraduate students will find it an indispensable aid when writing reports and dissertations.

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