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Norli Bokhandel

Making Sense - Reference, Agency, and Structure in a Grammar of Multimodal Meaning

2022, Heftet, Engelsk

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The phenomenon of multimodality is central to our everyday interaction. ''Hybrid'' modes of communication that combine traditional uses of language with imagery, tagging, hashtags and voice-recognition tools have become the norm. Bringing together concepts of meaning and communication across a range of subject areas, including education, media studies, cultural studies, design and architecture, the authors uncover a multimodal grammar that moves away from rigid and language-centered understandings of meaning. They present the first framework for describing and analysing different forms of meaning across text, image, space, body, sound and speech. Succinct summaries of the main thinkers in the fields of language, communications and semiotics are provided alongside rich examples to illustrate the key arguments. A history of media including the genesis of digital media, Unicode, Emoji, XML and HTML, MP3 and more is covered. This book will stimulate new thinking about the nature of meaning, and life itself, and will serve practitioners and theorists alike.

Produktegenskaper

  • Forfatter

  • Forlag/utgiver

    Cambridge University Press
  • Format

    Heftet
  • Språk

    Engelsk
  • Utgivelsesår

    2022
  • Antall sider

    379
  • Utgivelsesdato

    15.09.2022
  • EAN

    9781107589797

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