Metaphor, Metonymy, the Body and the Environment - An Exploration of the Factors That Shape Emotion-Colour Associations and Their Variation across Cult

This Element finds strong metaphorical connections between the valence of the emotion and the lightness of the associated colours and between the intensity of an emotion and the saturation level of the associated colours. It explores the different ways in which humans express emotions through colour, and the reasons why they do so.