This fifth edition of the bestselling textbook, now available in print and eBook, is a major new revision, continuing to provide a concise introduction to the key concepts of semiotics in accessible and jargon-free language.
Demystifying what is a complex, highly interdisciplinary field, key questions covered include: What are signs and codes? What can semiotics teach us about representation and reality? What tools does it offer for analysing texts and cultural practices? Semiotics: The Basics focuses on its application to communication and cultural studies. The latest edition features a greatly extended treatment of core concepts, in particular traditional historical models of the sign, the semiotic triangle, and distinctions between -natural- and conventional signs. There is also a greater emphasis on -the social life of signs-.
With an extensive index, a comprehensive glossary, suggestions for review and for further reading, and a list of online resou
