The Language of Colour provides a fresh and innovative approach to the study of colour from the co-author of the best-selling textbook, Reading Images.
Moving on from the meanings of single colours, Theo van Leeuwen develops the theory that many different features shape the way we attach meaning to the colours we see in front of us, and the idea that colour schemes are more important than individual colours. Chapter topics include:
- a brief history of the meanings of colour
- the relationship between language and colour names within a cultural context
- corporate uses of colour
- the meaning of colour in everyday life.
Spanning a wide range of examples from graphic design to the visual arts, this title presents a cutting-edge and engaging overview of the use of colour in a wide variety of situations and cultural and historical contexts. Incorporating both contemporary and traditional theory and supplemente
