Advances in Communications and Media Research. Volume 13

This volume includes six chapters that details advances in communications and media research. Chapter 1 discusses three key aspects of risk communication: types, methods, and challenges. Chapter 2 demonstrates that it is possible to achieve fast paging speed, low paging cost, and high QoS simultaneously. Chapter 3 analyzes the example of a brand community (BC) in Spain: the community created by Domino’s Pizza in Discord. Chapter 4 explores the mentoring process for the Keroncong De Oemar Bakrie community in the development of the expository documentary film titled “Kota Bandung di Waktu Malam” which documented the lives of young keroncong musicians in Bandung. Chapter 5 investigates the key characteristics of positive and negative Placebo Effects (PE) present on e-WOM from the perspective of young Jordanian adults. Finally, chapter 6 explores how AI is reshaping communication strategies across various media platforms, from journalism and advertising to content creation and audience engagement.