If you-re taking your first steps into the fast-paced world of retail, then merchandiser, store designer, retailer and educator Dimitri Koumbis is the ideal guide. In An Introduction to Fashion Retailing, he-ll walk you through everything from the history of retail design, to the intricacies of consumer behavior, fast fashion and corporate social responsibility. You-ll also learn professional techniques through detailed case studies of international retailers, including LVMH, Est-Lauder and ASOS.This revised edition includes expanded coverage of omnichannel retail approaches, retail KPIs as well as an outline of future retail trends in brick and mortar, e-commerce and technology. There-s also a whole new chapter introducing visual merchandising, expanding on the importance of the store-s overall design and visual representation of products.
