DISTINGUISHED FAVORITE: Independent Press Award 2026 - TravelHow can senior travel leaders unlock lifelong value by building loyalty among youth travellers?Creating Loyalty in Youth Travel provides a strategic guide for executives aiming to capitalize on this vital market segment. Written by Stephen Lowy, an expert in youth travel, this book offers proven tools and data-driven models to help tourism and hospitality leaders develop long-term, emotionally resonant relationships with young travellers, transforming them into lifelong customers and advocates. You'll learn how to: - Analyze youth traveller segments from backpackers to mobility workers- Implement strategies that prioritize early engagement and sustained loyalty- Leverage insights from expert interviews with leaders at Marriott and Tourism Australia- Evaluate financial impact and ROI of targeting youth travel markets- Integrate youth loyalty into broader organizational strategy for sustainable growthEquip your organization with the frameworks and leadership insights needed to deliver impactful, long-term results in a competitive travel landscape. Themes include: Youth travel loyalty, tourism strategy, customer lifecycle, financial impact, leadership, data-driven marketing, industry insights
