This book offers an exploration of tea tourism and its role in supporting sustainable development, rural tourism and regional development by examining agricultural practices, ecotourism, cultural heritage and environmental protection within the framework of tea tourism. Drawing on case studies from leading tea-producing regions, the book examines how tea tourism can foster sustainable livelihoods, strengthen local economies, preserve cultural heritage and support environmental conservation. It explores innovative approaches to ecotourism development, community participation, digital transformation, women’s empowerment and destination marketing within tea-growing landscapes. By integrating perspectives from tourism, sustainability, agriculture and regional development, the book provides a multidisciplinary framework for understanding tea tourism as a catalyst for inclusive and resilient rural development. The book will appeal to students, researchers and informed readers working in the fields of sustainability, rural development, sustainable growth, regional planning and tourism. It will also be valuable to tourism professionals, policymakers, local government officials, entrepreneurs, NGOs, agricultural organisations and local tea producers interested in the development and promotion of tea tourism.
