With a new subtitle to reflect its global perspective and a new author, this book continues the mission of earlier editions to describe stages of food development in detail, beginning with sources of ideas and moving through development, final screening, and introduction into the marketplace. Every chapter contains one or more case studies. New chapters address the tools available for food industry and manufacturers to select, sharpen, fine tune and support new food products launches. More attention is given to the influence of global concerns about the deteriorating environment, and here particularly, the role and responsibility of the food industry and those working on new food products.
Key Features
Adds the perspective from single product or product range development to the overall portfolio management
Explains strategies for successful management of unpredictable, uncertain, and complex conditions in new food product development
Chapters contain one or more case studies to add pedagogy for students and practical applications for professionals
More focus is given to the role and responsibilities of R&D in innovation management
Two chapters are used to predict the future direction for NFPD
