Wine tourism is a rapidly growing field of industry and academic interest with changes in the consumer markets in recent years, showing an enormous interest in ''experiential'' travel. Wine Tourism Around the World is therefore an invaluable text for both students and practitioners alike and provides:
* The first comprehensive introduction to wine tourism from a business, social science and policy perspective
* An international perspective on wine tourism and includes detailed examples from Australia, Canada, France, Greece, Hungary, New Zealand, Portugal, South Africa, Spain, Switzerland, UK and the USA
* Detailed information on the growth and development of wine tourism from both supply, demand, marketing and management perspectives
Academic researchers and students in tourism and hospitality fields, as well as anyone connected with the wine industry, will find this book an essential guide t
