Climate change is not about saving Earth. So what are we fighting for? Let''s embark on a journey to find the answers.
Since pre-industrial times, the Earth''s average temperature has increased by 2.1-F (1.2-C). Over the last 100 years, the global sea level has risen by about 8 in (20 cm).
Do you find it hard to translate climate change figures like these to the real world? You''re not alone. The statistics and the science are always in the news, but unless your life and livelihood is affected, it''s difficult to truly appreciate the significant impact behind the numbers.
Much of climate change communication focuses on high-level science and policies. This can make the topic abstract, distant, and impersonal.
Researchers at Yale University found that personal stories can be much more effective in delivering climate change messages and encouraging advocacy behavior.
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