A firsthand, trench-view story of the failure of the modern corporate sustainability movement—and an inspiring prescription for positive change.
Apple calls its headquarters the greenest building on Earth. Microsoft announces an ambitious commitment to carbon negativity while simultaneously sponsoring an oil conference in Saudi Arabia. American businesses, communities, and individuals assiduously measure their carbon footprints, then implement voluntary emissions reduction programs, all while trumpeting their do-gooderism.
The problem is, none of this—individual efforts at recycling or carbon-focused corporate sustainability tactics—will make even a dent in solving the civilizational threat of climate change.
As corporate sustainability adviser and environmental activist Auden Schendler argues in this provocative, powerful book, we''re living a big green lie. The hard truth: Much of the modern corporate green road map could have been writte
