In the late 1960s, the old Rover Company put everything it knew into a complex luxury saloon codenamed P8. At the same time, it planned to branch out into a new sector of the market with a stunningly advanced mid-engined sports car prototype that became a formal project with the codename of P9. However, with the forced merger into British Leyland in 1968, Rover found itself squeezed between Triumph and Jaguar: neither marque welcomed the new sports car, and Jaguar particularly did not welcome the new luxury saloon. Little by little, Rover-s plans were undermined, and in 1970 the sports car was killed off, followed by the luxury saloon, which was axed in 1971, a mere six months before production was due to start. Just a year later, Rover itself ceased to exist as a separate business after a forced merger with Triumph.
