'Creativity with purpose, integrity in action, compassion for people and planet means working with Nature as our partner.' In the Company of Nature is the story of British interiors brand, House of Hackney s regenerative journey to put Nature and our Future Generations at the heart of their business. Founded by Frieda Gormley, with her husband Javvy M Royle, Nature had always been their design muse but they came to realize that Nature needed to be even more central to their business and lives. What started as a design brand became the framework for something far greater: a journey into how beauty, creativity and business itself might serve life, with Nature as its core. The purpose of this book is to demonstrate how a SME (small and medium-sized enterprise), which makes up 99.9 per cent of all businesses, can be a catalyst for change and collectively bring about cultural, political and economic transformation. The opportunity for business to help solve some of the greatest crises of our time is immense. Business is one of the most powerful levers we have to model change, to demonstrate new ways of being and doing that honours all life, and to use the influence of brand to shift the cultural narrative. Underlying this call-to-action is Frieda s powerful vision for humankind as part of Nature, not separate from it, regenerating, not extracting.
