-Wide-ranging, witty and fresh - a stimulating read. Authentic fun-Tim Harford, Financial Times Best Summer Books 2022-Brilliantly witty, profoundly illuminating, Alice Sherwood is a master storyteller- Simon Schama-Thought-provoking and beautifully written- Adrian Wooldridge, Washington Post-A sweeping and persuasive manifesto - witty and wide-ranging - a pleasure-Literary Review-Terrific - the sheer breadth of her subject matter is extraordinary-Matthew d-Ancona, Tortoisemedia.com-Alice Sherwood is the real deal- Marcus du Sautoy-Fascinating and hugely entertaining- Brian Eno-Unfailingly compelling and often shocking- Philip Mould, presenter of Fake or Fortune?-Riveting - captivating - a thoroughly enjoyable debut- Financial TimesWe live in an age when the pursuit of authenticity - from living our ''best life'' to eating artisan food - matters more and more to us, but where the forces of inauthenticity seem to be taking over. Our world is full of people and products that are not what
