Brand Atlas - Branding Intelligence Made Visible

"Carrying through Alina Wheeler''s trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning."
-The Influential Marketing Blog (May 2011)

A company''s brand is its most valuable asset. Wheeler takes the most seminal tools used by a wide variety of thought leaders and practitioners and makes the information understandable, visible, relevant, exportable and applicable. With her best-selling debut book, Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011), now in its third edition, Alina Wheeler reinvented the marketing textbook using a straightforward style to help demystify the branding process. This new offering from Wheeler, Brand Atlas, builds on this user-friendly approach to aggregate and simplify the science behind branding with a unique visual teaching method suited for time-crunched professionals.