Every time we encounter an object, our reaction is determined not only by
how well it works, but by how good it looks to us, and by the self-image,
loyalty and even nostalgia it evokes in us.By the author of the best-selling The Design of Everyday Things, the first
book to make the crucial connection between our emotions and how we relate to
ordinary objects - from juicers to Jaguars Have you ever wondered why cheap
wine tastes better in fancy glasses? Why top-of-the-range sporting equipment
seems to improve your performance? Why sales of Macintosh computers soared when
Apple introduced the colourful iMac (even though the computer itself was
identical to the old one)? New research on affect and cognition has shown that
attractive things really do work better, a fact designers and fans of Don
Norman's classic The Design of Everyday Things can't afford to ignore. In the
last decade, the design community has focused its efforts on making products
easier to use. But as Norman demonstrates in this fascinating and important new
book, we don't just use a product, we become emotionally involved with it.
Emotional Design demonstrates and analyzes for the first time the profound
influence of this deceptively simple idea.; Every time we encounter an object, our reaction is determined not only by
how well it works, but by how good it looks to us, and by the self-image,
loyalty and even nostalgia it evokes in us. When a product is aesthetically
pleasing, behaves the way we expect it to, and plays to our ideas about
ourselves and society, we experience it positively. That's why some people are
willing to spend thousands on a Rolex even though a cheaper digital watch keeps
just as good time. Don Norman addresses these and other provocative questions -
drawing on a wealth of examples and the very latest scientific insights - in
this bold exploration of the objects in our everyday world. His best-selling
Design of Everyday Things showed why the products we us
