A visual autobiography from the lettering legend behind iconic artwork for Kiss, Disney, the Knicks and many more
In this vivid and humorous monograph-meets-memoir, Los Angeles-based lettering supremo Michael Doret shares his top-secret tricks for making mere words into iconic words-as-images for clients such as Disney, Pixar, Time, Kiss, the Knicks and more. With more than 700 images, Alphabet City traces Doret-s influences from 1950s Brooklyn to 2000s LA, showcasing his clever logo, signage and poster projects along the way. It also presents and preserves the pre-digital process of custom lettering-from initial pencil sketches to printer mechanicals to final art (plus some spurned client proposals for good measure!).
With original photo tutorials that teach all the classic lettering tricks, a foreword by type aficionado Nick Sherman and a freshly commissioned cover by Doret himself, Alphabet City offers a dose of welcome nostalgia-and
