Making Jeans Green - Linking Sustainability, Business and Fashion

Using facts, figures, case studies and anecdotes, this book investigates why the denim industry has been so slow to adopt green technologies and offers practical solutions to designers and fashion executives who want to switch to cleaner manufacturing, including those working in the ‘fast fashion’ sector. It also offers advice to the eco-conscious consumer who wants to purchase denim more sustainably. It considers the full lifecycle of a pair of jeans from the cotton crop to disposal and presents examples of how to go green at different stages.