Materials and Technology for Sportswear and Performance Apparel

A detailed book which combines coverage of fashion, function and fit on the design and development of functional garments for sportswear with particular focus on garment manufacturing. It discusses fundamental terms, definitions, materials, concepts, factors and techniques related to developing sportswear products with examples and case studies. The book goes on to explore the sportswear market, trends, consumer perceptions, and celebrity endorsements in brand promotion. It also discusses popular fibers and fabrics, including woven, knits, and composite fabrics used for sportswear.