The long-awaited monograph of the UK-s leading graphic design and branding agency. The world is full of design companies, but none of them are like North. Formed in 1995 by Sean Perkins, the studio has always followed a highly individualistic path. This individualism manifests itself in many ways: most notably in the absence of a densely populated studio website; there are no hyperactive social media feeds; even the studio-s name, derived from Perkins- origins in the unmetropolitan north of England, stands for frill-free, plain speaking, visual directness. It-s almost as if North is a well-kept secret. Yet the group has a devoted worldwide following, and attracts myriad clients keen to hire them for their ability to produce memorable and carefully engineered visual identities. North-s work is the product of sharp-brained research, high-end craft and precise visual expression. And as can be seen in the pages of this book, the studio-s first monograph, the result is a rich crop of brand
