- 98%
- EVERY GOOD DESCRIPTION
- PALACE HAVE EVER DONE
- IN ONE ROWDY HARDBACK
- 2% SOME RUBBISH ONES ALSO
Phaidon presentsPalace Product Descriptions: The Selected Archive, the official printed archive of Palace Skateboard''s online product descriptions. Since their debut in 2013, Palace''s unconventional descriptors - which often have little or nothing to do with the product being described - have earned a cult following, with readers hooked on every line.
Authored by Palace co-founder, Lev Tanju, whose inimitable style essentially tore up the copywriting rulebook, the descriptions are full of humour, pathos, social commentary and unabashed opinion. Eschewing practical details, instead a jacket is described as:
- TRENDSETTER
- DON''T THINK SO MATE
- YOU LOOK LIKE YOU MOONWALKED THROUGH TOPSHOP
- WITH YOUR EYES CLOSED
- COVERED IN GLUE
Collected here f
