Emilio Pucci had a passion for women, a visionary sense of style, and an eye for color and design. With these talents, he created a fashion house unlike any other. By the early -50s, his boutique on the isle of Capri was catering to wealthy sophisticates, heiresses, and movie stars buying his -Capri pants,- silk scarves, and lightweight separates. By the end of the decade, Jacqueline Kennedy and Marilyn Monroe were wearing his dresses, and by the mid--60s, the label was synonymous with the gilded lifestyle of an international jetset.
The Pucci story is a modern epic with its roots in renaissance Italy: the brand-s founder, the Marchese Emilio Pucci di Barsento, was a charismatic aristocrat whose lineage extends back to the 15th century. It is a story of evolution: a family company that grew from one tiny store to an international brand. And finally, it is a tale of innovation: Pucci was one of the first brands to bear a logo, and a pioneer of diversification into interi
