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Sellers of Dreams - Fifty years of the advertising of beauty products 1920-1970

Ruth Artmonsky
2020, Heftet, Engelsk
Sellers of Dreams

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From the latter part of the 19th century there was a fever of experiment resulting in the development of what were to become brand-named beauty products. Some manufacturers were generally interested in producing ‘healthy’ products that could beautify without harming; others were chancers climbing on the band wagon.

Most beauty product manufacturers started with one or two specialised products - for the hair or nails or skin - but eventually all involved in the beauty industry seemed to be selling everything - from lipsticks to false eye lashes; minnows in the industry were swallowed up by whales.

Advertising for beauty products moved with social trends - from flapper girl to Carnaby Street Twiggy lookalikes. Gullible consumers were offered solutions to achieving their dreams - to look forever young, to attract attention, to land Mr. or Mrs. Right. Sellers of Dreams charts the advertiser’s skills in promising dreams would come true.

Produktegenskaper

  • Forfatter

    Ruth Artmonsky

  • Forlag/utgiver

    Artmonsky Arts

  • Format

    Heftet

  • Språk

    Engelsk

  • Utgivelsesår

    2020

  • Antall sider

    284

  • Utgivelsesdato

    07.12.2020

  • EAN

    9781916384521

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