Strategic Management in the Garment Industry

From supply chain finesse to market triumph, this book covers the advancements in business strategy and presents a multidisciplinary approach to strategic management in the garment industry. The subject matter of this book discusses –Strategic managementStrategic marketing in garment industryStrategic methodsOrganizational behaviourPrint edition not for sale in South Asia (India, Sri Lanka, Nepal, Bangladesh, Pakistan and Bhutan)