Aimed at new designers and creatives from across the design and media disciplines who want to learn the fundamentals of designing for user experience and user interface (UX/UI) projects. The blurring of boundaries between disciplines is leading to a new breed of hybrid designers and creative practitioners who are fusing different discipline perspectives, principles and processes to support their new practices. It is these shared principles and processes that this book explores, including:the fundamentals of design research and UX developmentclassic visual design topics such as colour, image, layout and typographyessential media-specific topics such as working with data, interactivity, motion and soundimportant guidance on how to present your workWith over 150 inspirational examples from a diverse range of leading international creatives and award-winning agencies, this is a must-have guide for budding designers. In addition, industry perspectives from key design professionals provide f
