Why do some physical products succeed and others fail?
When you have an idea for a new product, it-s a pivotal moment. This device of yours will enhance the lives of the people who use it, earn you extra money, and have a significant impact on the world.
However, there-s much more to a successful product than the quality of the original idea. Why do some products fly off the shelves and others not even reach the market? That-s what this book will explain.
You-ll learn how to decide if your physical product solves the right problem, who to sell it to, and how to protect and fund it. You-ll also explore different business models and manufacturing options and discover the ins and outs of the product design process. By the end, you-ll understand what it takes to be a professional product innovator.
Gethin Roberts is an experienced product design engineer and Managing Director of ITERATE, a dynamic product design consultancy that blends creative and
