The Product-Led Organization - Drive Growth By Putting Product at the Center of Your Customer Experience

A playbook on product-led strategy for software product teams

There''s a common strategy used by the fastest growing and most successful businesses of our time. These companies are building their entire customer experience around their digital products, delivering software that is simple, intuitive and delightful, and that anticipates and exceeds the evolving needs of users. Product-led organizations make their products the vehicle for acquiring and retaining customers, driving growth, and influencing organizational priorities. They represent the future of business in a digital-first world.

This book is meant to help you transform your company into a product-led organization, helping to drive growth for your business and advance your own career. It provides:

• A holistic view of the quantitative and qualitative insights teams need to make better decisions and shape better product experiences.
• A guide to setting goals for product success and measur