Fashion - A Manifesto

With a critical eye trained on the capitalistic allure and environmental impact of the fashion industry, this timely and stirringly argued book puts forward a radical new approach to the way we represent ourselves through our clothes.

Fashion: A Manifesto takes a look at the psychology of fashion in order to unpick the hold it has on so many of us. On the one hand clothes can supposedly help you out with embodied life by concealing the bits you feel ashamed of and accentuating the bits you’re proud of. However, fashion isn’t really about clothes in any practical sense, but rather the endless replacement of clothes by other clothes, and especially the vilification of certain styles and the extreme elevation of others.

Like gambling, fashion is a system that keeps us captivated by treating us badly, trapping us in a cycle of promises and dashed hopes by suggesting that new clothes will help us to like ourselves more. And while it’s easy to di