''As iconic photographer, adventurous fan and inside eye-witness, Kevin Cummins has always been where the cultural action is.'' Paul Morley
''No one has captured the look of alternative UK music over the past half a century more tellingly than Kevin Cummins.'' Simon Armitage
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How does a band come into being? What are the myriad forces that shape the sound, look, and identity of an emerging band?
In 1993, Oasis signed to Creation Records and were shortly to begin recording their first album. Unknown, and unknowing what was ahead, the following year began with a masterplan - the creation of Oasis.
At the centre of this enterprise was Kevin Cummins, brought on board to help the band find a look that fitted their sound. As chief photographer of Joy Division depicting that band on a snowy bridge and in the chilly environs of Manchester with a backdrop of the black stone of a gothic cathedral, Cummins was well aware of the intersection b