Oversize and filled with hundreds of popular and rare images, with a revealing text that delves into both his artistic evolution and personal life, J.C. Leyendecker restores this iconic image maker’s rightful position in the pantheon of great American illustrators and artists.
“The wealth of illustrations here allows readers to reassess for themselves. Leyendecker represented the epitome of craft.” —Steven Heller, New York Times
One of the most prolific and successful artists of the Golden Age of American Illustration, J.C. Leyendecker captivated audiences throughout the first half of the 20th century.
Leyendecker is best known for his creation of the archetype of the fashionable American male with his advertisements for Arrow Collar. These images sold to an eager public the idea of a glamorous lifestyle, the bedrock upon which modern advertising was built. He also was the
