Musicians: are you frustrated with promoters and other key, industry people leaving your emails unanswered? Do you wish to get more bookings and promote your projects but don-t know how to network and approach the right people?
Oftentimes, promoters are overwhelmed by hundreds of emails a day, making responses difficult, so getting that first moment of contact just right can be daunting for any musician. Adding to that, emails are sometimes drafted poorly; social media presence is either lacking or spammy; and there is no real aim or strategy other than pushing for immediate results-except that isn''t how the industry works: We are not in the sales business. We are in the people business.
That is the mantra of this book, written by an award-winning jazz publicist and marketing / media director with over ten years of experience behind the scenes. Through interviews with dozens of industry professionals-many with diverse backgrounds and from across the globe-How to Build
