Jimi Hendrix - Still Burning Bright

• Marketing activity is focused on visibility music retail in-store and online
• Pre-publication mailings to special interest media, music groups
• Major focus on music instrument sector and music learning groups
• Focus on students, through colleges and education institutions.
• Online promotion through bandcamp, soundcloud and social media

Seattle-born guitarist, songwriter and singer Jimi Hendrix soared to the very top rank of all guitarists quickly after arriving in London at the height of the British Blues boom. Jeff Beck and Jimmy Page stood back in amazement while Eric Clapton, a god of the guitar at the time was destroyed by the brilliance of this quixotic presence and never recovered. Later, Hendrix, riding his success back to the US saw his energy and experimentation bring accolades from industry and audiences alike. At Woodstock his rendition of The Star-Spangled Banner was a defiant burst of electric glamour that rea