Raising the Bar - Integrity and Passion in Life and Business: The Story of Clif Bar Inc.

In April 2000, Gary Erickson, founder of Clif Bar, turned down a $120 million offer to buy his company. Now, instead of taking it easy for the rest of his life and enjoying a luxurious retirement, he's working harder than ever! In Raising the Bar, Erickson and coauthor Lois Lorentzen show that some things are more important than money.